Clients logos

Some of Generic Pool's previous clients:

  • Sony Broadcast UK (Professional broadcast camcorders)
  • Sony Consumer UK (Playstation 3)
  • Arsenal Football Club (Emirates stadium)
  • JVC Professional UK (ProHD Camcorders)
  • Bowens International (photographic flash equipment manufacturer)
  • Cambridge Gliding Club (gliding club and flying school)
  • FMM Sugarcraft Equipment (manufacturers & suppliers of cake decorating equipment)
  • Street Regal (rock band)
  • Boosey & Hawkes (clarinets, flutes and saxaphone instrument manufacturer)
  • Practical Photography Magazine (photography training dvd)
  • Johnson & Johnson (babycare products)


"Generic Pool owns/uses Sony broadcast equipment and one of their specialties is corporate training DVDs, so they seemed an obvious choice to produce our own training DVD about Sony's XDCAM HD range of products. Working with Generic Pool was great; the director is a fun guy to work with, yet totally professional. They are fastidious down to the very last detail and deliver on time, within the budget, and to the high standards that we expect." Daryl Blair - Sony Europe.

"Thank you so much for your speedy work. Thanks to your video everything is now in place for a really great show in Japan." Clive Gillard, Senior Manager - Research & Development, Sony Broadcast UK.

"The director's work always reflects his true nature. He is both artistic and immensely practical. He delivers his promises and on time. We wish to carry on working with him in the future." Nick Fletcher - JVC Professional Europe Ltd.

"I really enjoyed working with Generic Pool on a couple of projects, and look forward to working with them again on the next one. The principle lighting cameraman is a pleasant and fun guy to work with." Mike Fieldhouse - Professional Photographer.

"Generic Pool were very easy to work with the director came up with some excellent ideas. The shooting and editing were entirely professional and the Cambridge Gliding Club was very pleased with the results. Every visitor who comes for a flight gets to see this Introduction/Safety video. Interestingly, the quality of the final product has sparked off a desire amongst many other clubs to try and produce something similar. They'll have to work hard at it!" Steve Longland - Cambridge Gliding Club.

"Generic Pool worked with us to produce two of our best selling DVD's, demand for them greatly outstrips any of our previous titles. Generic Pool's direction ensured that the pace of the programs was just right for the application which has contributed greatly to their popularity. We choose to work with Generic Pool because we can be sure that each time the whole project, from concept to production completion, will be delivered within the timeframe specified and within the allocated budget too." Robert Cook - Bowens International.